First-time buyers are key drivers in the property market and could be the ideal candidate to purchase your home. So, are you doing enough to target them?
They might not have the instant allure of a cash buyer, but dig a little deeper, and it quickly becomes clear that first-time buyers (FTBs) have an awful lot going for them.
In fact, they could be the best option when it comes to finding a buyer. So, let’s look at the pros of dealing with FTBs, and how to ensure your marketing appeals to them.